Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in todayÕs digital world.ÊInsight into the logic of GoogleÕs madness is a must for your PR agency.ÊWhile everyone agrees getting high on the search rankings is key in todayÕs Internet-driven environment, why do so many hotels miss the boat?
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
How to jumpstart your hotel’s direct bookings through SEO
Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization in order to make the greatest impact on the SEO landscape.
Does page two in Google even exist?
If a property’s vanity site can’t be found on the first page and near the top, Google’s algorithm is insinuating that this hotel probably isn’t what this particular guest is looking for.
Get more direct bookings the SEO way
Over time, good SEO can increase your online visibility and bring you traffic, but once potential guests visit your hotel site, the onus is on you to give them reason to book their next stay with you.
What all hotel owners need to know about SEO
Hoteliers who want to get more direct bookings must apply proven SEO principles to a site’s design and content so that its visibility in search engine results is greatly improved.
How boutique hotels can compete in the SEO game
Yes, major hotel groups can throw more resources at making their properties show up first in a potential traveler’s search results, but none-the-less there are some SEO strategies boutique hotel owners can use to stand out and drive more sales.
Hotel SEO firm awards announced by 10 Best SEO
10 Best SEO is a rapidly expanding awards organization that gives out rankings to the best companies in different categories within the world of SEO. Recently, they have announced their up-to-date list of 10 contenders for the title of Best Hotel SEO Firm.
