Holiday season means less work for the visitors and more for the people in the travel industry. With cities now beginning to open again, how do you stay competitive in reaching these potential guests?
Back to basics: search engine marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
What all hotel owners need to know about SEO
Hoteliers who want to get more direct bookings must apply proven SEO principles to a site’s design and content so that its visibility in search engine results is greatly improved.
