Search engine optimization is the process of increasing your brand awareness and strength with visibility. People can not invest or purchase what they can not see.
Want your hotel to rank higher on Google? Do this.
Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.