School of Hotel and Tourism Management Archives - Insights
Global News

PolyU study finds package tours limit tourist satisfaction

Package tours can result in low tourist satisfaction even though they are economically advantageous, according to a recently published study done by Assistant Professor Markus Schuckert, Professor Haiyan Song and Dean Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) and a co-researcher. The researchers explain that dissatisfaction with package tours arises from the information asymmetry between tour operators and customers in emerging markets.

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