A recent study by the School of Hotel and Tourism Management provides strong evidence that hotels should invest in loyalty programmes and provides suggestions on further capitalization of the benefits.
New training program for the Chinese outbound tourism market
The School of Hotel and Tourism Management of The Hong Kong Polytechnic University (PolyU) and the China Outbound Tourism Research Institute (COTRI) are joining hands to offer a new online training program – the China Tourism Training.
PolyU study finds package tours limit tourist satisfaction
Package tours can result in low tourist satisfaction even though they are economically advantageous, according to a recently published study done by Assistant Professor Markus Schuckert, Professor Haiyan Song and Dean Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) and a co-researcher. The researchers explain that dissatisfaction with package tours arises from the information asymmetry between tour operators and customers in emerging markets.
PolyU study finds understanding travel needs can help improve elderly quality of life
Identifying the travel needs of different groups of elderly people in Hong Kong is the first step in providing appropriate services that can improve their quality of life and well-being, argue Dr Kam Hung of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University and two co-researchers.
