As travel resumes, members can link accounts to start earning Marriott Bonvoy points toward free nights at hotels and home rentals around the world.
Stash Hotel Rewards now offering points for stays at hotels outside of its network
Members can now earn Stash points for stays at more than 400,000 hotels around the world, including at chain hotels.
Hyatt to introduce new global loyalty program “World of Hyatt”
Arriving March 2017, World of Hyatt will offer new platform to that aims to deepen the understanding of guests, deliver meaningful benefits and inspire empathy.
Wyndham expands rewards program to cover 17,000 vacation condos and homes
Loyalty program adds 17,000 new redemption options and will connect the majority of Wyndham Worldwide’s more than 120,000-strong property portfolio by late 2018.
Wyndham forced to cancel SPG Rewards promotional offer before it begins
SPG members were asked to email two screenshots to Wyndham in order to prove they had donated their points, but after realising how easy screenshots are to manipulate, the promotion was scrapped after false claims were submitted.
Wyndham Rewards makes play for SPG members
Wyndham Rewards offered a 12-hour promotion to give SPG members an opportunity to swap their points at a 4 to 1 ratio, plus receive a status level match.
Marriott Rewards launches program catering to Chinese travelers
‘Li Yu’ makes overseas feel just like home with one-to-one service over WeChat, Mandarin-speaking staff, and specially prepared food and drink.
Shangri-La launches new food and beverage loyalty program
Shangri-La’s consumer research showed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points, and so loyalty programmes should adapt and become increasingly more experiential.
AccorHotels to grow loyalty point program for bookings at independent hotel parnters
On its website AccorHotels.com, the Group offers customers the option of reserving hotels that are not part of the group, and all the “Accorhotels Selection” of partner hotels earn customers loyalty points.
Hotel loyalty programmes: What may and may not work
Hotels should consider developing customer loyalty programmes that balance both economic and social rewards to establish “sustainable relationships” with their customers.
