The landscape continues to change rapidly and while no one can say with any degree of certainty where everything will land, we are starting to see the shape of things to come. Here are changes that the new normal is likely to bring forward in the hotel industry for owners and operators.
Five changes expected in the hotel industry
The landscape continues to change rapidly, and while no one can say with any degree of certainty where everything will land, we are starting to see the shape of things to come.
How to respond to a negative hotel review
Sooner or later you’ll encounter a negative review that isn’t a spammer or false claim. What do you do? In most cases, you should respond and follow these simple steps in crafting your response.
What’s new with Google Reviews
Cliff Galitz, Partner Development Manager at Google, explained changes to Google’s review product, including enhancing hotel pages with review filters, search and sorting options as well as reviews from other sources.
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
2016 in Review: Brands, Millenials and Reviews
View the best and most informative eHotelier articles from the year of 2016 on Brands, Millenials and Reviews
TripAdvisor takes a stand on wildlife welfare standards in tourism
Hundreds of animal attractions where tourists come into physical contact with captive wild animals or endangered species will no longer be bookable on TripAdvisor or Viator.
TripAdvisor introduces airline reviews
New features give travelers more transparency and insights into the total value of a flight beyond the price.
How to respond to social media backlash
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Here are some steps to follow when you receive a negative comment on social media.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
