Europe’s second largest enterprise hotel group adopts Sabre’s broad portfolio of distribution and retailing solutions.
In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. Here is how you can optimize digital marketing performance via voice channels.
Guests don’t care where a reservationist is located so long as this agent is able to politely answer all their questions and finish the transaction in a timely manner. Your owners probably feel the same way, especially if there’s an apples-to-apples cost saving that arises from switching to a hotel call center.
There are now several platforms capable of layering a customized ecommerce webpage on top of a hotel’s payment gateway provider so that your employees don’t need to touch credit card data anymore.
While it doesn’t take a genius to gather that direct bookings are hands down the better of the two, OTAs do give hotels the advantage of being more visible than they can ever be on their own!
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
Technology may be moving at break-neck speed, but the trusted voice channel is still alive and well. Over half of reservations are still booked via the phone, but it’s all more efficient now that travelers do much of their research online before calling.
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.