Technological innovation is the future, and frequent business travelers are already benefitting from its potential.
Recent study shows the benefits of hotel loyalty programmes
A recent study by the School of Hotel and Tourism Management provides strong evidence that hotels should invest in loyalty programmes and provides suggestions on further capitalization of the benefits.
New UNWTO report on gastronomy tourism: The case of Japan
The World Tourism Organization, the Japan Travel and Tourism Association, and Gurunavi have released the new UNWTO Report on Gastronomy Tourism: The Case of Japan. The publication includes 18 different case studies of successful gastronomy tourism in Japan.
UNWTO launches Sustainable Tourism Observatory
The Observatory monitors the effect tourism has, the data will then be used to assess how tourism can best be used to help drive sustainable growth and development.
Global Luxury Hotels Market to 2022: Market data and insights on the global luxury hotels industry
An increase in the number of business travelers and customers’ penchant for luxurious lifestyles fueled the demand for luxury stays in luxury hotels in 2017. Furthermore, the increased demand for luxury services such as spas, wellness centers, and other such services boosted luxury hotels’ revenue.
Are tourism universities flushing money away with their research?
Think about the amazing people with excellent ideas and powerful intellect spending hundreds and hundreds of man hours carefully analysing and studying the world of tourism and travel. What is it worth to the industry? What wouldÊthe annual figure be in millions of pounds?
Two ways to update your marketing strategy to close more sales
An in-depth understanding of how current and potential customers think, and how they make the decision to purchase a product or service, is integral for developing a more successful marketing strategy. After all, it will be very difficult to sell someone a product if you donÕt understand their needs, thought process and motivations.
The disruptive factors likely to reshape travel distribution
Gatekeepers, ‘mega meta online travel agencies’, and artificial intelligence may fundamentally disrupt the future of travel distribution, says a new independent study by the London School of Economics.
Tourists resilient to weather and rarely change plans
Although the weather may have little effect on what tourists choose to do, it does seem to affect how satisfied they are with the destination, according to a PolyU study in Hong Kong.
Study shows opportunites to increase length of stay
Three out of four US business travelers (76%) said they’d prolong a work-related trip for leisure if a hotel offered a discount or additional nights.
