Retargeting is an excellent way to touch base with a client you thought you lost. Not everyone who visits your site will book on the same day, but that does not mean they are not interested.
How to recapture the customer who didn’t book
Most hotels have rich data on their existing customers, but effective CRM can help hotels recapture the 70%-80% of customers who visit their website and don’t make a booking. We talk to Brise Carpenter, Vice President of Client Success at NAVIS on the untapped potential of CRM and how staff – from reservations to marketing – can best leverage it.
