Three steps to make sure people book on your website.
ACCC ruling on OTAs doesn’t go far enough: Tourism Accommodation Australia
The Australian Competition and Consumer Commission has ruled that hotels will only be able to offer cheaper prices than an OTA over the phone, over the counter or via a loyalty club.
What is rate parity and why is it dangerous to the hotel industry?
Rate parity means that hotels have to have the same price for a room, no matter where the client books it and no matter the commission the hotel pays to the OTA.