Balancing OTAs and direct bookings requires a strategic approach that leverages the strengths of both channels.
8 hotel marketing priorities for 2023
The sooner you identify and plan for the major trends and changes in the industry, the better chance you’ll have to improve your guests’ experience, drive direct bookings, and succeed in 2023.
Consumer confusion over best hotel rate
Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
7 considerations when reopening your hotel and budgeting for 2022
With consumers starting to make travel plans, hoteliers should begin preparing their strategy for reopening and a wider recovery.
OTA Insight launches Parity Certification Program for Distributors
Program creates standards & specifications to assess whether Hotel Distributors follow parity best practices. Fastpayhotels is the first recipient of the certification.
Rate parity or disparity? Part 2
Let’s take a closer look at the different distribution channels and examine recommendations to avoid rate disparity.
Rate parity or disparity?
With the rise of new-age channels, hotels are having problems maintaining a clean and clear vision over their pricing strategy.
Expedia signs Industry-First Agreement with Marriott
Expedia and Marriott announced that as part of a new agreement signed in April 2019, Expedia Group will become the exclusive global optimized distributor of Marriott’s wholesale rates, availability, and content to a network of global travel providers.
Results of our industry survey: forecasts from the field
Today we publish our latest industry survey, Forecasts from the field: hotel management’s views on the future of distribution and technology.…
The real rate parity problem no one is talking about
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. @otainsight
