Insights

4 quick tips for better segmentation

Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.

Suppliers

The scoop on next-generation Property Management Systems

To the extent that it enables multiple guest-facing activities while capturing and storing guest profile data every step of the way, a next-generation property management system (PMS) can play a critical role in enhancing the guest experience.

next-gen-pms-systems
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