PR Archives - Insights

Crisis communication tips for PR professionals

When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here are the essential steps to writing a crisis communication plan.

Crisis Management

Five PR myths busted

Let’s debunk the top five most common PR myths to show you how it can help you to market your hospitality business more effectively.


Don’t forget about the importance of PR

Rome wasnÕt built in a day and the same goes for a PR strategy. Building a strong foundation for press efforts isnÕt always easy, but can pay dividends in the long run. Vying with the myriad of competitors for visibility and presence in the market takes time, but in saying that most hoteliers recognize that PR is an important tool for gaining visibility and increasing their occupancy rates.

PR outreach
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