We have a fasicnating discussion with John Nielsen, the GM at Fivelements Bali and Senior Learning Facilitator at the Blue Mountains Hotel Management School that addresses how to adapt to the changed hospitality environment with both guests and staff.
Crisis communication tips for PR professionals
When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here are the essential steps to writing a crisis communication plan.
Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
Proactive crisis communication: profiting from the calm before the storm
No company is immune to crisis, but it is the manner in which you react to it that will make all the difference.
Five PR myths busted
Let’s debunk the top five most common PR myths to show you how it can help you to market your hospitality business more effectively.
5 ways to attract Millennials through travel campaigns
The luxury travel market is strong for brands that understand digital metrics when creating their marketing strategy. Learn how to capture this booming market through a combined multi-channel approach.
Don’t forget about the importance of PR
Rome wasnÕt built in a day and the same goes for a PR strategy. Building a strong foundation for press efforts isnÕt always easy, but can pay dividends in the long run. Vying with the myriad of competitors for visibility and presence in the market takes time, but in saying that most hoteliers recognize that PR is an important tool for gaining visibility and increasing their occupancy rates.
PR vs Advertising: Which marketing tactic is best for hospitality start-ups?
Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.
How to Become a PR Wizard! A PR101 Checklist
The characteristics and traits that form an integral part of our personal PR toolkit.
Montakarn Shutt new Corporate Public Relations Director at Centara Hotels & Resorts
Prior to joining the team at Centara, Montakarn was responsible for corporate communications at Mitsubishi Motors (Thailand)
