Here is a comprehensive guide to navigating the complexities of modern digital advertising to achieve measurable results and a competitive edge in the bustling hotel market.
How to turn reservations takers into revenue makers
A reservations agent who is on the phone right now with a prospective guest potentially has thousands of dollars on the line. Our industry has long treated reservations agents as order takers, the waiters of the accommodations world, and as long as we continue to do so, reservations will never be as profitable as they could be.
