How much of the increased RevPAR in the last 10 years is due to the OTA effect? And what effect has that had on hotel profits, that left to our own devices, would not have materialized without the OTAs?
OTA cheat sheet
Here’s a look at what started the rapid growth of Online Travel Agencies, what issues hoteliers face with them today, and what the OTA future holds.
Is the era of the direct bookings coming to an end?
OTA growth seems inevitable, and so does the loss of control by the hoteliers. But does it mean the end of the direct bookings?Ê
Industry group slams damaging impact of OTAs
Giant global online travel agencies are having a corrosive impact on AustraliaÕs accommodation businesses, according to the results of a new industry survey.
OTAs – Is the billboard effect dead?
OTAs create additional bookings on a brand’s website – a phenomenon known as “the billboard effect”. How does it benefit your hotel? @expedia
HoteliersÕ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
Six effective hotel marketing strategies to drive profitability and revenue
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you.
Is it too late to fight back against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we have yet to see just how widely it will impact our livelihoods.
Build an optimal distribution mix for better performance
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
Disruptive trends in the hotel industry to expect in 2017
The hospitality industry changes at an extremely rapid pace, withÊnew trends, products and services constantly keep emerging. While many of them add value to the hotel industry, severalÊtrends can be quite disruptive, especially to the more traditional players in the hospitality industry.
