New Zealand and Australia’s leading Accommodation Industry Conference will be returning to Auckland New Zealand following its success in Sydney last month
To boost hotel occupancy, you have to get closer to your guestsÕ requirements, understand where they are most likely to find you and then design a strategy that will put you ahead of competition.
Flow thru, an abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from revenues to profit. Another term to describe this measurement is retention. A good analogy to grasp the concept of flow thru is to compare it to your pay cheque. Imaging I give you a $1,000 a week raise. The question then is how much will end up on your pay versus how much got eaten up by higher taxes and other deductions.
Concluding with strong growth in March, the European hotel industry reported increases in each of the three key performance metrics during the first quarter of 2017, according to the latest data from STR. Compared toÊthe first quarter 2016, occupancy in Europe increased by 4.1 per cent to 63.5 per cent.
Company says the increases are a result of the greater international demand for hotels in Spain and highly-personalised service, as well as the adoption of SiteMinder’s Channel Manager, which marked a real “turning point” in the way online bookings were managed.
In 2015, two franchises produced a room revenue impact of more than US$10.0m on their respective city’s hotels: the New Orleans Saints (US$16.2m) and Green Bay Packers (US$11.1m).
According to the March to May 2016 edition of Hotel Horizons, CBRE Hotels’ Americas Research is projecting a year-end 2016 occupancy level of 65.7 percent, 20 basis points greater than the record level of occupancy achieved in 2015.