Mobile technology has been upending businesses and industries around the world for years. The launch of AppleÕs iPhone precipitated the now ubiquitous ÔAppÕ, leading to changes in the way we book taxis (Uber), date (Tinder), work out (Guava Pass) and more. The F&B scene is no different, and in 2017 restaurant managers will need to adapt to survive.
Expedia is hosting a “Travel Think Tank” in San Francisco, its first inspirational invitational to discuss unique mobile travel concepts.
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
The pilot launches for Booking Experiences Paris, London and Dubai will go live at the end of this month, with New York city set to go live in the autumn of 2016.
Cendyn/ONE’s recent Hotel Supplier Website Benchmark report looks at the evolution of traffic and bookings by device.