Mobile technology has been upending businesses and industries around the world for years. The launch of AppleÕs iPhone precipitated the now ubiquitous ÔAppÕ, leading to changes in the way we book taxis (Uber), date (Tinder), work out (Guava Pass) and more. The F&B scene is no different, and in 2017 restaurant managers will need to adapt to survive.
Context is key for mobile travellers
A user searching for a specific type of product or arriving at a certain location “gives rise to the need for different communication services” and allows tourism businesses to “engage with their potential customers” according to a PolyU study.
Expedia debuts Expedia Labs showcase for developers
Expedia is hosting a “Travel Think Tank” in San Francisco, its first inspirational invitational to discuss unique mobile travel concepts.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Sabre introduces SafePoint
It is designed to provide peace of mind for corporations by bringing risk management to the traveler.
Booking.com launches pilot of new mobile-based in-destination experience
The pilot launches for Booking Experiences Paris, London and Dubai will go live at the end of this month, with New York city set to go live in the autumn of 2016.
Mobile devices: Are they driving direct bookings and guest engagement?
Cendyn/ONE’s recent Hotel Supplier Website Benchmark report looks at the evolution of traffic and bookings by device.
Four Seasons launches content-rich app
Four Seasons has plans to provide the app in additional languages in coming months, starting with Simplified Chinese and Arabic.
