Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.
Norma Probst named new Director of Marketing at Main Street Hospitality Group
Probst joins the Main Street Hospitality Group marketing team with more than 20 years of experience in marketing and sales in Berkshire County, most recently as director of marketing and sales at the 105-room Cranwell Spa and Golf Resort.
Integration is key to a cohesive marketing strategy
Most consumers are using multiple devices and will expect continuous, personalized marketing experiences that are going to require you to coordinate and plan your efforts.
Thuy Tranthi Rieder joins Rosewood as Group Vice President of Sales & Marketing
Prior to joining Rosewood Hotel Group, Rieder was chief marketing and communications officer for a Geneva-based, privately held portfolio of luxury hospitality, sports and leisure properties.
Use your hotel’s stories to stand out
Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.
Hotel promo targets the newly single
Hard Rock Hotel San Diego’s new You Will Survive package features everything necessary to pick up the pieces and move on including comfort foods, booze, survival songs, a make-over, and professional photo shoot for your online dating profile.
OfferCraft offers gamification to drive customer engagement rates
Gamification can support the transformation of guests into evangelists through sharing that is trackable, increasing leads, increasing redemption, and collecting insights about how people think.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Hyatt strengthens global marketing team with addition of two senior leaders
Jen Acerra has joined Hyatt as Vice President, Global Brand Research and Insights and Heather Geisler as Vice President, Creative and Field Marketing.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
