There is tremendous value in slowing down and dedicating the time to take stock of where you’ve been and where you’re going; providing clarity for you and everyone who relies on your direction. Only after that can you put together a set of goals that will keep you and your team focused and prepared as soon as the “new normal” starts.
6 tactics we can learn from hotels in Sweden that remain open during COVID-19
What’s setting hotels in Sweden apart from those in others markets? Being mindful of the bigger picture, they’ve shaped their strategic plan with specific goals in mind. Despite the current drop in international travel and demand, see how some Swedish hotels have fine-tuned their marketing tactics to help them weather the storm.
Confronting the COVID-19 challenge
Join our upcoming webinar with Cendyn. Get the industry lowdown to help re-evaulate your overall strategy and build resilience for the future.
Experience Hotel offers its marketing solution during COVID-19
In the face of an unprecedented crisis in the hospitality industry, several tech companies have started to share free offers to help hoteliers.
Hotel marketing crisis management: successes, do’s and don’ts
In the short term and mid-term your goal is to maintain customer relations, generate incremental cash flow where possible, cover fixed costs and keep as many people employed as possible. In the long term your goal is to recover and scale back up faster than the competitive set.
The Coronavirus pandemic: What should hoteliers do regarding marketing?
Focusing on the future and what we can do to prepare for recovery matters. Take a proactive approach and don’t allow your organization to turn a 2-month crisis into a 6- to 9-month business downturn because you laid low. Now is the time to invest in your company.
ITB aftermath: market transformation through crisis
At this time in crisis, we need to look within ourselves at what is in reach; what do we do well, how and where are we experts; we need to utilise the skills and resources available to us to keep budgets trim, and we need to look toward collaboration to spread our net as wide as we possibly can.
HSMAI special report: Crisis communications for hospitality marketing professionals
In a crisis situation, business leaders don’t just need information. They need inspiration. They need success stories.
Sojern now offers data-driven travel marketing solutions around the world
Tour and Activity Operators can now seamlessly build multi-channel, always-on digital advertising campaigns that drive online sales.
Hotel marketing and why it’s a good idea to stick with the facts
Today’s customers and guests are well informed and have fine “antennas” and they quickly notice what’s going on and detect B.S. from miles away. That’s why authenticity and sincerity are in high demand.
