Checchio will help guide WHG’s brand repositioning project tol clearly define the positioning and core value propositions of each of the company’s 15 brands to set the strategic direction of the portfolio.
How meta-search marketing can benefit your bookings
Adding a meta-search strategy to your hotel digital marketing mix can help you take advantage of these new tools to funnel traffic away from OTAs and cut out the middleman.
Miguel Oliveira new Vice President, Global Digital Commerce and Marketing at Wyndham
Prior to joining Wyndham Hotel Group, Oliveira led a cross-functional team at Choice Hotels International to revamp design and functionality of choicehotels.com digital platforms.
Seven tips to improve your B2B marketing – Part Three
Here is insight on how B2B companies can improve their marketing efforts through white papers, webinars and industry surveys.
The transformation of the hotel industry from art to science
With the combined impact of shifting demographics and new technologies as the catalysts for this metamorphosis, the science of hospitality and marketing now permeates all areas of hotel operations.
Vanessa Fernandez named Director of Marketing at Casa de Campo, Dominican Republic
Fernandez has previously served as the Public Relations Manager at The Palms Hotel & Spa in Miami Beach, and was most recently at Meliá Hotels International in Miami, Florida.
Marketing to Gen Z – consumers unlike previous generations
Hotels, travel and tourism entities need to adapt to the expectations of Gen Z – consumers in their teens – because Gen Z is unlike previous generations.
New SilverNeedle rewards program aims to ‘democratise’ access and loyalty
SilverNeedle Select, the new loyalty programme from SilverNeedle offers the core features of the standard loyalty programme, however it is the customer centric rewards driven by technology and operational integration that set it apart.
Promote your hotel like a Hollywood movie trailer
As a hotelier, you can actually replicate a whole range of elements from the movie trailer format to attract new customers – here are six essential tactics.
Seven tips to improve your B2B marketing – Part Two
Industry conferences are a fantastic way to meet potential clients face-to-face, which helps to develop relationships much more quickly than email or phone contact alone.
