This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.
Janet Eason named VP of Marketing at Main Street Hospitality
Eason’s most recent leadership role was as director of marketing communications at the Colonial Williamsburg Hospitality Company in Virginia where she oversaw all aspects of marketing for six hotel properties, 12 restaurants, three golf courses, a full service spa and 20 retail outlets.
Five content editing tips to improve your hotel’s website
Editing is an essential way to make sure your hotel’s written content does its job as well as it possibly can. Here are five tips to ensure your copy nudges potential guests to the point of purchase.
Lisa Borromeo Checchio joins Wyndham as Vice President, Brand Marketing
Checchio will help guide WHG’s brand repositioning project tol clearly define the positioning and core value propositions of each of the company’s 15 brands to set the strategic direction of the portfolio.
How meta-search marketing can benefit your bookings
Adding a meta-search strategy to your hotel digital marketing mix can help you take advantage of these new tools to funnel traffic away from OTAs and cut out the middleman.
Miguel Oliveira new Vice President, Global Digital Commerce and Marketing at Wyndham
Prior to joining Wyndham Hotel Group, Oliveira led a cross-functional team at Choice Hotels International to revamp design and functionality of choicehotels.com digital platforms.
Seven tips to improve your B2B marketing – Part Three
Here is insight on how B2B companies can improve their marketing efforts through white papers, webinars and industry surveys.
The transformation of the hotel industry from art to science
With the combined impact of shifting demographics and new technologies as the catalysts for this metamorphosis, the science of hospitality and marketing now permeates all areas of hotel operations.
Vanessa Fernandez named Director of Marketing at Casa de Campo, Dominican Republic
Fernandez has previously served as the Public Relations Manager at The Palms Hotel & Spa in Miami Beach, and was most recently at Meliá Hotels International in Miami, Florida.
Marketing to Gen Z – consumers unlike previous generations
Hotels, travel and tourism entities need to adapt to the expectations of Gen Z – consumers in their teens – because Gen Z is unlike previous generations.
