Stenberg assumes command for the continued development of Scandic’s brand platform, customer offering, and innovation of digital channels and experiences.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
Hoteliers are sitting on a data gold mine
As hoteliers, we have massive amount of information about our guests. If only, we had the foresight to mine this data and use it smartly for revenue generation, we would be the Amazon of the hospitality industry.
Guestfolio partnership with Frontdesk Anywhere underway
Guestfolio, the hotel marketing platform, has announced that their first two clients with San Francisco based, hotel management software Frontdesk Anywhere have launched a new digital guest experience with Guestfolio.
How independent hotels can make the most out of Facebook
An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Drive direct bookings by getting to know your guests
Here are five effective ways of turning unknown guests from OTAs into loyal advocates who will recommend your hotel to their friends and family and likely book directly with you again in the future.
Hilton launches online hub so travellers can visualise their dream holiday
Hilton is trying to use the power of visualization to inspire travel “dreamers” to become “doers” by letting them create their own vision boards.
5 points to remember about branding
A brand without marketing support is merely an interesting logo or creative diddle.
Marketing Innovations for Sustainable Destinations
This week’s book of the week – Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
