Considering the rippling effects Covid-19 has had across our society, it’s time to review your market segments and re-evaluate your ‘guest persona’ profiles within them.
Here’s a look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads and why it is crucial for hoteliers not to tunnel in on the needs and wants of the predominant generation of the times.
The luxury travel market is changing. Destination is not the only criteria any longer. Many travellers choose their holiday location for the themes offered: golf, wine, spa, gastronomy, and family. Indeed, today, the family travel market is no longer a niche.
Never miss a trend.