Profit growth is an intricate dance between short-term guest-focused strategies and long-term team building and process refinement. Here are six tips encompass a holistic approach to increasing profits.
Market segmentation essential for total revenue management
Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.
Building guest personas reflective of a more complex world
Considering the rippling effects Covid-19 has had across our society, it’s time to review your market segments and re-evaluate your ‘guest persona’ profiles within them.
Generational differences in hospitality: Mind the generation gap
Here’s a look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads and why it is crucial for hoteliers not to tunnel in on the needs and wants of the predominant generation of the times.
4 quick tips for better segmentation
Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.
Hoteliers must start reaping the harvest of family travel
The luxury travel market is changing. Destination is not the only criteria any longer. Many travellers choose their holiday location for the themes offered: golf, wine, spa, gastronomy, and family. Indeed, today, the family travel market is no longer a niche.
