A Sabre study shows that technology and data hold the key to elusive guest loyalty and hoteliers who use it to elevate the customer experience will ultimately generate loyalty that drives revenue.
Marco Polo launches new ‘Elite’ digital membership programme
The digital membership programme allows members to redeem benefits by using e-certificates via their mobile phone or tablets, with platforms for both iOS and Android users.
Marriott Rewards launches new kids program
Marriott Rewards “MAX!” is a children’s program of structured activities to engage young guests traveling with their families.
Dino Mezzatesta appointed CEO, Accor Plus Asia Pacific
In March 2008, Dino moved to the AccorHotels’ Sydney regional office where he spent the last seven years leading the franchise operations for Australia and New Zealand, whilst also playing a key role in the implementation of the group’s strata business and integration of the strategic Mirvac acquisition.
Stash hotel credit card offers double points at any hotel
The Stash Hotel Rewards Visa Card lets travelers earn free nights at independent hotels even when staying at chains.
Best Western and First Bankcard launch Best Western Rewards MasterCard credit card series
Premium MasterCard cardholders will enjoy industry-leading rewards on qualifying Best Western purchases and have the ability to earn thousands of bonus points every year.
Noah Brodsky named Senior VP Worldwide Loyalty and Engagement at Wyndham
Brodsky will be responsible for leading all facets of customer loyalty and engagement across Wyndham Hotel Group and its more than 7,600 hotels, as well as aligning the loyalty and engagement strategy throughout Wyndham Worldwide.
Millennials least likely to be travel rewards program members
This despite being the age group most likely to believe such programs are useful.
New SilverNeedle rewards program aims to ‘democratise’ access and loyalty
SilverNeedle Select, the new loyalty programme from SilverNeedle offers the core features of the standard loyalty programme, however it is the customer centric rewards driven by technology and operational integration that set it apart.
Stash Hotel Rewards partners for co-branded credit card program
The new co-branded rewards card allows consumers to enjoy memorable stays and earn meaningful rewards that never expire, that don’t have blackout dates, and that have no category restrictions – unlike most chain programs.
