Shangri-La’s consumer research showed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points, and so loyalty programmes should adapt and become increasingly more experiential.
Study shows opportunites to increase length of stay
Three out of four US business travelers (76%) said they’d prolong a work-related trip for leisure if a hotel offered a discount or additional nights.
Americans not redeeming their travel rewards: CPA survey
While a majority of Americans say that using their credit or debit card to earn travel reward points makes financial sense, few of them are actually taking advantage of those perks to save on their hotel and airline costs.
AccorHotels to grow loyalty point program for bookings at independent hotel parnters
On its website AccorHotels.com, the Group offers customers the option of reserving hotels that are not part of the group, and all the “Accorhotels Selection” of partner hotels earn customers loyalty points.
Hotel loyalty programmes: What may and may not work
Hotels should consider developing customer loyalty programmes that balance both economic and social rewards to establish “sustainable relationships” with their customers.
Elie Saliba promoted to Corporate Vice President – Loyalty at Rotana
A 16-year veteran of the hospitality industry, Saliba has been closely associated with Rotana’s loyalty programme since 2004, first as Loyalty Programme Manager and later assuming the title of Director of Loyalty & Partnerships.
83% of consumers are forfeiting travel rewards: Study
According to NerdWallet’s 2016 Travel Credit Card Study, consumers are leaving an average of 15,338 rewards points on the table by not applying for travel credit cards at the best possible time.
Marriott introduces Marriott Rewards Member Rates
Marriott Rewards Member Rates is a new rate exclusively designed to reward loyalty members who book directly on Marriott.com, through the Marriott app, through call centers or through select corporate travel professionals to automatically receive benefits.
Survey finds Americans see big savings in loyalty programs, but struggle to take advantage
A majority of respondents would go to extremes to avoid managing programs all together and feel they could do better if only they had more time.
Guests willing to share data in exchange for personalized hotel service: study
A Sabre study shows that technology and data hold the key to elusive guest loyalty and hoteliers who use it to elevate the customer experience will ultimately generate loyalty that drives revenue.
