Hilton claims 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned last year because guests booked their stay through a third party.
Marco Polo launches new ‘Elite’ digital membership programme
The digital membership programme allows members to redeem benefits by using e-certificates via their mobile phone or tablets, with platforms for both iOS and Android users.
MeliáRewards VIP members get Priority Pass airport lounge access
The premium service provides access to over 850 airport lounges around the world and is open to members of the MeliáRewards program.
European elite loyalty members not all that loyal
Elite loyalty members often participate in multiple airline and hotel program, and they aren’t afraid to shop around in search of the best deal.
Starwood Preferred Guest launches Free Weekends promo
SPG members can earn one free weekend night at any Sheraton hotel or resort for every five eligible nights with the brand.
Meliá relaunches its MeliáRewards loyalty programme
One of the company’s key revenue drivers, MeliáRewards members represented 30 per cent of all hotel occupancy and spent 13 per cent more than non-members on average in 2014.
IHG launches sharable rewards through new “Share Forever” promotion
Summer promotion with Coca-Cola offers IHG Rewards Club Members the opportunity to earn and share special rewards with friends and family.
How Facebook is influencing hotel loyalty programs
Facebook is not an ideal platform to promote bookings, but it is still a powerful tool for communicating with guests and potential guests.
