By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
Tracking key performance indicators is the secret to success in the hotel industry, yet many hotel managers who think they have KPIs really don’t, because they aren’t using them effectively. Here are the KPIs you need on a daily basis and why you need them to have an accurate pulse on your business.
In the past, revenue management was considered a niche function. It was a practice largely applied to guestroom strategies without influence or contributions from other hotel revenue streams.