Here are the top 10 hotel metrics you should consider measuring at your property, how to calculate each value, and things you can do to improve performance.
10 direct channel KPIs every hotelier needs to know
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
It is time for hotel marketers to evolve past ROI
By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
KPIs every hotel executive should track daily
Tracking key performance indicators is the secret to success in the hotel industry, yet many hotel managers who think they have KPIs really don’t, because they aren’t using them effectively. Here are the KPIs you need on a daily basis and why you need them to have an accurate pulse on your business.
It takes an entire team to sell the whole property
In the past, revenue management was considered a niche function. It was a practice largely applied to guestroom strategies without influence or contributions from other hotel revenue streams.
