The social media campaign is called #BeTheHost and will be launched through the Jumeirah Arabic account on Instagram @Jumeirah.Arabic.
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By Frederic Gonzalo: In this day and age of social media, blogs, user reviews and forums, travelers seek authenticity when thinking about their next trip destination. In fact, according to TripAdvisor's annual TripBarometer study published in March 2013, 69% of travelers said review sites are the most influential in their booking decision process. And once we know where we want to go, who do we trust? Expert opinions in travel magazines, comments on Tripadvisor or recommendations from friends and family are all valid options. But what about hearing it from the locals?
