Hotels must put a lot of work into attracting more guests and selling more to each guest, so every hotel needs a knowledgeable and skilled commercial team with distinct roles in marketing, sales, and revenue. Here’s a look at what these roles contribute to each step in the guest funnel.
Managing the talent gap: Sparking passion for hospitality in Gen Z
We need to change our thinking as hospitality managers to attract new, young talent to an industry that has been bruised and battered by the pandemic. Hoteliers should take this opportunity to rethink our approach to talent.
Hotels need a culture of fewer meetings
Even as the pandemic wanes, the flexibility of remote work is too great for some employees to ignore and hotels will have to seriously rethink their operations to incentivize people to enter hospitality.
Staff shortage prompt call on event planners to be flexible
HBAA urges event planners to be flexible with venues on service-level agreements whilst the sector works towards recovery.
UK MICE and hotels agency staff numbers almost halved
Average reduction of 39 percent in full-time equivalent positions within agencies in the meeting, events, and accommodation industry.
