Hotels are used to cross-training, but when it comes to hotel digital marketing, where the discipline is particularly specialized, the issue is much more daunting.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
How to effectively create your hotel’s USP
The best way to move towards success is to create a USP. This article will take you through how to do this.
Want your hotel to rank higher on Google? Do this.
Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.
Cendyn and Avvio partner to power loyalty
Following the integration, Roomzzz will be able to benefit from a simplified and centralized loyalty program across their entire enterprise.
How to use creative upselling to accelerate your marketing strategy
Upselling from hotel marketing managers’ perspective.
More Hotel Mogel: Essays in Hotel Marketing & Management
New book gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, it also examines what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property.
Solid as a rock– marketing tactics to futureproof your hotel during and after COVID-19
Oaky has joined forces with a curated selection of marketing experts from the hotel industry and beyond to outline key strategies for weathering the coronavirus storm. Download the full ebook to use this period of low occupancy to your advantage.
Domestic travel requires new strategies
A new report by SiteMinder has signalled the importance for hoteliers to employ new marketing, distribution and operational strategies to cater for the looming rise in domestic travel.
Is your hotel maximising video content?
Video content is a great way for hotels to create brand interest, drive direct bookings and engage potential guests with captivating storytelling.
