You just need killer storytelling, awesome guest engagement, and genuine guest insight. We’ll show you how to get it right.
Top 5 hotel marketing strategies for 2019
Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
Marketing your hotel to Chinese independent travellers
We speak to an expert about the buyer’s journey that Chinese travellers face, the Great Firewall of China, social media, and how hoteliers can not only attract, but delight their Chinese guests.
Sustainability as a modern pillar of branding and marketing: Part 2
Let’s take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
4 quick tips for better segmentation
Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.
5 ways to market your hotel during the holidays
As the lucrative holiday season approaches, here are some ideas to set your hotel apart in ways that will help entice travellers to book. @ICEportal
“Thank you for your kind words”: responding to guest reviews
The reasons guest reviews and hotel marketing have more in common than you think.
TrustYou releases insightful new eBook to aid independent hotel marketing efforts
TrustYou, the worldÕs largest feedback platform, has announced the release of its latest eBook: Branding Without A Brand Name – An Independent Hoteliers Guide To Building Brand Value.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
