The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026
Agentic Search and AI: The future of hotel marketing
The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to AI
Drive direct bookings with smarter guest engagement
In today’s hospitality landscape, the most valuable marketing channel is the one you own. Owned media—your email lists, CRM data,…
Reboot your hotel’s marketing strategy for real growth
In today’s hospitality landscape, traditional marketing alone won’t cut it. Guests are discovering, booking, and reviewing hotels through digital channels—and…
Hotel marketing in 2025: Are you ahead of the curve or falling behind?
Our new industry report, The State of Data-Driven Marketing in Hospitality, reveals the truth about how hotels around the world are approaching marketing
Hotel Marketing is like dating—Here’s how to choose the right matchmaker
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests.
The Hidden Power of Dark Social in Hotel Marketing
If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture.
What Google’s new AI tools mean for Hotel Marketing
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps
How AI is rewriting the rules of hotel marketing
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.
IDeaS announces Spotlight, delivering a new edge in demand generation for hotel marketing
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight
