IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight
How AI is rewriting the rules of hotel marketing
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.
Overcoming the pre-arrival noise: Tips to stand out among other hotels
If you work in hotel marketing or guest experience, you’ve likely faced this challenge: guests aren’t engaging with your pre-arrival emails. It’s easy to assume they’re too busy, but the reality can involve many other things.
Beyond Bookings: how hotel marketing drives revenue beyond the reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception.
Are short videos the future of hotel marketing?
Opportunity for hotels just got a new synonym – and it’s called ”visual escapism”.
Cendyn to power TIME Hotels’ CRM & guest loyalty programs
Cendyn’s eInsight CRM and eLoyalty Premium solutions to drive guest loyalty and provide personalized one-to-one communications for UAE-headquartered hospitality company
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
TikTok vs Reels: Everything hotel marketers need to know
The short-form videos are actually perfect for hotels to showcase bite-size chunks of the hotel experience, from staff to property highlights to local experiences.
The annual sale that hotels need to embrace
An untapped opportunity to boost hotel sales at the start of January.
Digital marketing in a resource-constrained hotel
Hotels are used to cross-training, but when it comes to hotel digital marketing, where the discipline is particularly specialized, the issue is much more daunting.
