A little while ago, I checked into a hotel and immediately told my two young children, “Hop on the bed, and try not to touch the carpet”. It was filthy. Other than the cleanliness, there was nothing wrong with it. The bed was comfortable, all the facilities worked, and the front desk staff were lovely. But they could have offered me a complimentary champagne breakfast prepared by Gordon Ramsay himself, and I would still remember it as the place with someone else’s dirty tissue in the corner.