Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.
Trailborn launches hospitality brand with debut of first hotel at the entrance of Rocky Mountain National Park
Castle Peak Holdings, has announced the grand opening of Trailborn Rocky Mountains. The brand’s highly-anticipated debut property will open to public on December 1st in the heart of downtown Estes Park, Colorado located at the eastern entrance of the Rocky Mountain National Park, one of the country’s most visited national parks. The sprawling campus includes 86 hotel rooms across two properties (40 at Trailborn Rocky Mountains and 46 at Trailborn Rocky Mountains Outpost, which will open shortly after), a restaurant, bar, and café, two retail markets offering a selection of curated local products and grab-and-go items, and extensive outdoor public areas, including two seasonal pools, patios, porches, and communal fire pits, all with views of the surrounding Rocky Mountains.
Hilton launches new brand, Signia Hilton
Signature dining, design-forward guest rooms and premium wellness amenities elevate business and leisure travel at Hilton’s premier meetings and events brand. @signiahilton
