The most well-known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments, here are a few tips on getting to the top on Tripadvisor.
Hotel reviews are the third most important booking driver after location and price. Hence, you need to develop a strong process to curate better reviews and improve your scores on third-party websites so that guests are more inclined to choose you over one of your competitors.
With so many internal implications and struggles on the business end of this matter, it’s important not to lose sight of how customers perceive the crisis and what they’re going through in relation to hotels.
While guest reviews can cover all of a hotel’s departments, they tend to focus on certain aspects that provide a big picture but miss many details. They also do not differentiate sufficiently between service quality and guest engagement or emotional intelligence.
The addition of a travel feed on TripAdvisor is a feature that should improve listings and empower businesses who are being reviewed on a regular basis.
The reasons guest reviews and hotel marketing have more in common than you think.
WTM Africa is one of the highlights of the continent’s hospitality calendar, bringing together thought leaders in the African hospitality industry for three days of networking, talks and exhibitions in Cape Town, South Africa. GuestRevu representatives not only attended the event, mingling with leading minds in the industry, but GuestRevu CEO and Founder, Chris Alexandre, was also selected to talk to attendees about how guest reviews can help maximise hotel revenue.