In the highly competitive landscape of the hospitality industry, mastering the art of collecting online reviews is a strategic move that can set you apart from the competition. You’ll not only boost your online reputation but also gain valuable insights to improve your service.
Manage negative guest reviews with the 4 Rs
Make sure you utilise feedback, whether positive or negative, to improve your hotel and your online reputation Sometimes all it takes to change someone’s mind about your hotel is a few well-thought-out words by a sympathetic and professional manager.
Why hotels benefit from a proactive approach to reputation management
It’s now possible for hotels to use digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can use this technology to shape their reputation rather than allowing third-party review sites to define them.
How To Be #1 Hotel in the World on Tripadvisor
The most well-known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments, here are a few tips on getting to the top on Tripadvisor.
Make a goal of curating great reviews for 2022
Hotel reviews are the third most important booking driver after location and price. Hence, you need to develop a strong process to curate better reviews and improve your scores on third-party websites so that guests are more inclined to choose you over one of your competitors.
5 ways hotel listening tools can help today
As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at your property.
Coronavirus as seen through hotel reviews: What are your guests saying?
With so many internal implications and struggles on the business end of this matter, it’s important not to lose sight of how customers perceive the crisis and what they’re going through in relation to hotels.
The risks in relying solely on guest reviews
While guest reviews can cover all of a hotel’s departments, they tend to focus on certain aspects that provide a big picture but miss many details. They also do not differentiate sufficiently between service quality and guest engagement or emotional intelligence.
TripAdvisor released Review Transparency Report
TripAdvisor releases data detailing fake review volumes in a first-of-its-kind transparency report
ReviewPro Develops Direct Response API for Booking.com Guest Reviews
ReviewPro is one of the first companies to develop the Booking.com direct response API. Hotel clients can now respond to…
