Google Maps now integrates into the HHonors app’s room selection function, enabling Hilton guests to visualize where their hotel room is in relation to city streets, public transit, parks, bodies of water and soon, points of interest – all before picking their exact room of choice.
Google update strengthens case for location marketing
If your hotel makes use of the AdWords location extension, you can expect to see an increase in website visits by about 10 fold.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
What all hotel owners need to know about SEO
Hoteliers who want to get more direct bookings must apply proven SEO principles to a site’s design and content so that its visibility in search engine results is greatly improved.
Google drops right side PPC ads: Implications for hotels
Brands should expect to see cost-per-click rise across the board and certain keyword strategies that might have worked in the past, may become cost prohibitive to continue as a viable strategy in the future.
Nathalie Corredor named Hilton Worldwide Senior Vice President, Corporate Strategy
Prior to joining Hilton, Corredor spent much of her career working in Silicon Valley, most recently at Google as Global Head of Vertical Search Ad Development & Sales.
How will OTAs evolve in 2016?
Are Priceline and Expedia too big to fail or will they be challenged by Tripadvisor and Google gradually becoming online travel agencies? Or is Airbnb the biggest threat to OTA domination?
Google announces more changes to Hotel Ads on Google
Changes include expansion of Google Hotel Ads Commission Program and Book on Google, as well addition of more hotel amenity information within Google search.
Four factors changing the landscape of online bookings
There are certainly some key developments happening this year that should keep a couple of hotel and hospitality marketers awake at night.
How vanity websites can benefit hotels without SEO punishment
By Marco Braggio: Use your vanity website to create and share engaging content and you won’t be penalized by Google’s latest update.
