Your digital future will be immensely influenced by this major shift in Google’s ranking.
Google is now mobile-first: Is your hotel’s website?
Google is always at the forefront of trends and is now prioritising mobile-first websites in its indexing. Here’s how you can ensure your hotel’s website is mobile-optimised.
5 tips to rock Google My Business
How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
TravelClick and Google expand partnership to help hoteliers maximise revenue
The partnership gives hotels an edge with early access to new beta products and unique data. @TravelClick @Google
Get more transient business by geo-targetting AdWords
When your potential near-by customers are looking for a place like yours, you need to make sure that you are there where they will see you.
Google package move Ôwill boost innovationÕ
Trade experts do not see GoogleÕs impending entry into the package holiday market as a threat and say it will boost innovation. GoogleÕs package product will search for combined flight and hotel deals and has been available to a proportion of users since the beginning of the year.
Should your PR firm know SEO? Absolutely!
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in todayÕs digital world.ÊInsight into the logic of GoogleÕs madness is a must for your PR agency.ÊWhile everyone agrees getting high on the search rankings is key in todayÕs Internet-driven environment, why do so many hotels miss the boat?
ITB Berlin: Google rejects belief it aims to become an OTA
A senior Google executive insisted the search giant has no plans to become an online travel agent (OTA), but conceded he could Òsee why people thinkÓ it will. ÒWe are not becoming an OTA, but I can see why people think the Book on Google feature makes us an OTA,” said Oliver Heckmann, Google Head of Engineering for Shopping and Travel.
WhoÕs afraid of Google?
Google, whose mantra used to be ÔDonÕt be evilÕ (until it dropped it for the motto ÔDo the right thingÕ), is almost omnipresent in our lives these days.
