Advancing digitalization will be key to adapting to the new tourism environment.
5 reasons why your hotel must have a Google My Business listing
Creating a Google My Business profile is your first step towards ranking higher in Google search. Your guests/potential guests can now be informed about your property.
Google and Facebook should help tourism in its hour of need
Urgent steps in tourism needed: Arival CEO Douglas Quinby says Google and Facebook should be flexible, take the long view and help their tourism advertisers try to survive the coronavirus crash.
How to get visibility on Baidu (and why Google tricks won’t help your search ranking in China)
Despite having similarities, Baidu and Google are two completely different search engines and, in order to have an edge in Baidu, hotels need to have a unique strategy that is different from what has been done to optimize their ranking in Google.
Airbnb, Expedia, Google: 4 Lessons the hotel industry can learn from the digital giants
From meaningful brand architecture to brand expansion strategies, here’s a look at key lessons traditional hospitality players can learn from the digital giants.
ReviewPro provides direct response API for Google guest reviews
Hoteliers can now save time and improve internal efficiency by responding directly to guest reviews received on Google without having…
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer – battling against OTAs on Google’s search result pages – that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Hotel digital marketing: Top 5 tips for March 2019
The latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design.
What’s new with Google Reviews
Cliff Galitz, Partner Development Manager at Google, explained changes to Google’s review product, including enhancing hotel pages with review filters, search and sorting options as well as reviews from other sources.
How to get the most out of the new Google Hotel Search interface
Google’s new hotel search grid, Google Maps listings, and its hotel display cards are crucial to help drive positive brand recognition and drive conversions.
