Shangri-La Hotels and Resorts is partnering with Blacklane to provide premium transportation to its Golden Circle members whenever they travel on the road. Blacklane’s highly personalised chauffeured service is available in more than 300 cities and to all Golden Circle members when they reserve a ride via the Blacklane app or website.
Shangri-La launches new food and beverage loyalty program
Shangri-La’s consumer research showed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points, and so loyalty programmes should adapt and become increasingly more experiential.