Effective revenue management is driven by a clear sense of purpose. It’s about understanding not just how to optimize prices and manage inventory, but why these actions matter in a larger context — a context that includes genuine customer satisfaction and enduring business success.
Shangri-La Hotels and Resorts welcomes Blacklane as first global ride service partner
Shangri-La Hotels and Resorts is partnering with Blacklane to provide premium transportation to its Golden Circle members whenever they travel on the road. Blacklane’s highly personalised chauffeured service is available in more than 300 cities and to all Golden Circle members when they reserve a ride via the Blacklane app or website.
Shangri-La launches new food and beverage loyalty program
Shangri-La’s consumer research showed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points, and so loyalty programmes should adapt and become increasingly more experiential.
