Cheval Collection has launched its guest loyalty programme, Cheval Discovery, in partnership with Global Hotel Alliance.
CRM success is built on partnerships
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
Flo Lugli appointed Executive Chariman of Global Hotel Alliance
Lugli will take over the chairmanship from Mike Deitemeyer, President of Omni Hotels & Resorts, who has chaired GHA since 2012.
Viceroy Hotel Group joins Global Hotel Alliance
Viceroy has hotels in five locations globally: Mexico, US, Caribbean, Maldives and UAE and future properties located in the Middle East, Portugal and Colombia, some of which will be incorporated into GHA’s Ultratravel Collection.
