All of us are accustomed to using instant messaging, so it should be only natural that hotels are exploring new ways to interact with their guests to offer the genuine personalised experience that every hotel wants to provide.
10 ways to target travellers with Facebook ads
There are tremendous opportunities stemming from Facebook targeting with its native Ads Manager. Here are 10 examples to filter and aim at specific audiences.
Driving bookings through social media
Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage customers on the most commonly used social media platforms.
Hotel Selfie – Hotelfie…seriously, it’s big and hotels need to encourage them
A study of social media habits showed that 25% of Americans post a photo within just one hour of arriving at a vacation destination, so hotels need to capitalise on the hotel selfie.
Mandarin Oriental launches new social platform
Visitors to the site can share photos and share these via email or on Pinterest, Facebook and Twitter.
How Facebook is influencing hotel loyalty programs
Facebook is not an ideal platform to promote bookings, but it is still a powerful tool for communicating with guests and potential guests.
Social Media Best Practices in travel: Facebook
By Frederic Gonzalo: Facebook remains the king of the social media sphere. Here are five tips for using it to promote your hotel effectively.
How Facebook influences results on TripAdvisor
By Frederic Gonzalo: TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
Is Facebooks Graph Search A Foursquare-Killer?
By Frederic Gonzalo: When a friend of mine asked about recommendations for a good restaurant in Quebec City, where I live, I thought to myself: perfect, let's try the new Graph Search! Read on to see the results.
