What works on Facebook (or not)

When it comes to travel marketing for most brands, products and services in the hospitality realm, Facebook still indeed does matter. It ain’t the powerhouse it was once was, yet the platform remains used by over 80% of adults across most countries in the Western world.


How to use Facebook to improve your hotel’s digital marketing

By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.

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