European tourism demand entered 2023 on a strong footing despite ongoing challenges, with international tourist arrivals 18% below 2019 levels. This is according to the latest edition of the ‘European Tourism Trends & Prospects’ quarterly report from the European Travel Commission (ETC), which monitors Europe’s tourism recovery, macroeconomic developments and other major factors having an impact on the European tourism outlook.
European tourism recovery continues in 2023
The outlook for travel to Europe is promising despite global pressures such as high inflation, Russian aggression in Ukraine and consequent energy crisis, and the looming economic recession.
Over 30 European tourism bodies gather in Prague to discuss challenging winter ahead
Global economic uncertainty and the cost-of-living crisis are front of mind for tourism leaders in Europe this winter
Leaders reflect on the impact of the Ukraine war on uneven tourism recovery across Europe
European tourism resilient in face of low consumer confidence
Europe is expected to recover close to 75% of 2019 travel volumes by the end of 2022
Challenging economic backdrop will lead to a difficult winter for the tourism sector in Europe
Transatlantic travel gets a boost in 2022, spurred by a stronger dollar against key European currencies
European Tourism sector continues to defy increased global risks
Europe saw its number of international tourist arrivals expand by 4% in 2019 compared to the previous year to remain the most visited region worldwide. The US remains the largest long-haul source market of tourist arrivals to European destinations. As China is one of the major outbound travel markets worldwide, restrictions and bans to prevent the spread of COVID-19 will take a toll on the tourism industry
Europe, a happy medium for vacation rentals and hotels
Significantly, rather than affecting overall hotel performance, the analysis of room rates suggests that the rise in importance of vacation rentals actually complements traditional accommodation
