OTAs will certainly witness some uncertainty as they enter the new year – especially in Europe where their bookings are estimated to drop by 2% in favour of direct bookings.
Revenue Management & Distribution Workshop – 29 September 2016
An educational interactive workshop to discuss major changes in revenue management and distribution.
How to attract high-yielding ADR guests
A successful distribution strategy needs to take two things into consideration: high visibility and high yield. So, what should hotels look for in a distribution partner?
How hoteliers can heal their self-inflicted wounds (by decreasing OTA dependency)
The way the industry accounts for distribution costs from OTAs vs. direct online channels has led hoteliers to ever deeper self-inflicted OTA wounds. Here are three ways hospitality can start to heal.
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
High guest acquisition costs key challenge to distribution and online marketing
Research shows hoteliers see overcoming the challenges of a fast-paced online environment, advancing technology and ever-increasing consolidation within the OTA space as priority.
Website, GDS and OTA: the right mix in distribution channel investments
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Heavy weight travel distribution title fight – round II
500 delegates from the world’s top travel brands will meet to prove they own the mobile first consumer at The Bellagio Las Vegas, October 19-20.
OTAs show strongest bookings growth – but lowest ADR growth
According to TravelClick, utilising distribution partners makes GDS more attractive than third party options as it provides a higher ADR. Do you agree, or is your focus simply direct, direct, direct.
Key areas to watch for revenue management in 2015
Marketing, sales and revenue management will have to mine for opportunities where they can market to current and potential guests effectively, and where they can truly meet the needs of their guests – all while monitoring a constantly shifting landscape of consumer behaviour and booking channel preferences.
