direct channel metrics Archives - Insights
Insights

The Paradox of the Past: Lessons for Hoteliers

Although it seems to make sense to compare your hotel’s present performance with its past, the conclusions will be misleading and inaccurate. When it comes to analyzing your hotel’s performance, one of the most important things to look at is the current direct channel results – not just your own, but also of competitors in your local proximity.

The Paradox of the Past
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