The first takes place inÊAmsterdam in June, the second inÊDallas in SeptemberÊand the third, the inaugural Asia-Pacific summit, inÊSingaporeÊin early 2019
Is the era of the direct bookings coming to an end?
OTA growth seems inevitable, and so does the loss of control by the hoteliers. But does it mean the end of the direct bookings?Ê
Triptease – Spotlight on… Direct Bookings: Asia-Pacific
Asia-Pacific, online travel agents undercut hotel room rates by an average of 11.4%. @Triptease
Stay Wanderful selected as Most Innovative Startup at HITEC Pitch Competition
HFTP has announced that Stay Wanderful is named the Judge’s Choice at the annual HITEC E20X entrepreneurship competition.
Four ways to turn guests into loyal travelers
We all know direct bookings make the difference for independent hoteliers. Turning guests into loyal travelers and repeat customers is essential. Why?
Finding the right balance between OTAs vs Direct Bookings
It is a popular debate among hoteliers, OTA’s vs direct bookings, but finding the right balance with these strategies might just be the answer your business has been looking for
Why hotels need to increase their fanbase to attract more direct bookingsÊÊ
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesnÕt experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host. From arrival to departure itÕs all about their unmet expectations and their disappointment.
What independent hotels gain from the flagsÕ big investments in the direct channel
In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. HiltonÕs is among the best known, with its catchy ÒStop Clicking AroundÓ campaign. The company claimed this was Òits largest campaign ever”. Hyatt, Marriott and Intercontinental joined the fray, and what was once just a campaign became a long-lasting news story about the big brands waging war on OTA commissions. How did it work out for them?
Four 2017 marketing questions for your website
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you. Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one.
Hoteliers say being bookable and visible online is the number one business focus
A report by the global hotel industryÕs leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels this year. The finding, documented in SiteMinderÕs Global Hotel Business Index 2017 released this week, is based on more than 2,100 survey responses from hoteliers at both independent properties and hotel groups around the world.
