When executed properly, Black Friday can be your hotel’s most successful campaign of the year.
4 winning strategies to combat price disparities and boost reservations on your hotel website
If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead. Here are four effective actions you can take on your hotel website to combat this problem and boost your direct reservations.
How to convert meeting planners on your hotel website
Tapping into an important market segment of direct bookers.
How Silken Hotels and Condes Hotels increase web conversion by 31%
Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
Consumer confusion over best hotel rate
Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
Drive Direct Bookings…The Secret Sauce for your website.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
The Hotels Network launches Hotelier Rates
A brand-new industry initiative that is a win-win for both hotel brands and their employees.
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
10 direct channel KPIs every hotelier needs to know
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
The annual sale that hotels need to embrace
An untapped opportunity to boost hotel sales at the start of January.
